Mental Models Collection

The most popular and well-loved companies, products, and causes have the strongest opponents. Outside of the extreme emotions -- 'I LOVE YOUR PRODUCT!!' or 'I HATE YOUR PRODUCT!!!' you're in the zone of mediocrity. To create passionate users, you MUST create passionate opponents.

When you delegate a task, you give away not only the task but also the authority to make decisions about how to carry it out. If you retain decision-making authority, you haven't truly delegated.